James Franco for Gucci
Mmm, handsome man James Franco is the new face of the Gucci Eyewear campaign. Yum! Although it is technically an ad for male sunglasses, we don't mind taking a second (and a third) look at the photo. It was shot by fashion darlings Mert Alas and Marcus Piggott, who made sure the bronzed and perfectly casually bearded James looked as sexy is possible.
You can buy the female model of James' pair here.

During the shoot...